Marketing Apprenticeships and Courses

Marketing Assistant Apprenticeship Level 3

A Marketing Assistant supports customer focussed marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the marketing function and activities of the company.

The training will include:

• Creating, editing and publishing content
• Managing the cataloguing of digital and offline marketing assets
• Monitoring and evaluating marketing delivery effectiveness
• Using content management software
• Market research
• Monitoring marketing expenditure
• Implementing marketing activities e.g. organising an event
• Communication with internal and external stakeholders

Digital Marketing Apprenticeship Level 3

This apprenticeship standard is designed to teach apprentices how to co-ordinate monitor and analyse social media activities and campaigns. Apprentices will learn how to plan, implement and apply a range of strategies. Developing tactics to engage, retain and help convert contacts into leads is a key part of the programme in order to drive customer acquisition, customer engagement and customer retention.

The training includes:

• Coding
• Social Media Strategy
• Email Marketing
• Analytics, metrics, mobile apps and pay-per-click

Marketing Executive Apprenticeship Level 4

A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills - these individuals are responsible for planning and executing tactical and targeted marketing activity.

The training will include:

• Managing and maintaining key marketing channels, including digital, offline and social media
• Planning and delivering tactical integrated marketing campaigns
• Managing the production and distribution of marketing materials
• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations
• Collecting and analysing research information to understand target audience behaviour and views across the market in general and the marketing mix
• Assisting in the achievement of brand positioning to agreed guidelines
• Organising and attending events such as conferences, seminars, receptions and exhibitions

What are the benefits of professional training?

• Address any skill gaps or weaknesses
• Improved employee performance, satisfaction and morale
• Increased productivity and innovation
• Reduced employee turnover
• Enhanced company profile and reputation
• High quality, low cost training delivered through apprenticeships