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Multi-Channel Marketer Apprenticeship

Multi-Channel Marketer Apprenticeship

Level 3
Off Site

Course Overview

Part Time

Multi-Channel marketers will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention. In addition, they will be responsible for parts of the campaign within their area of responsibility. As part of the Marketing team, they will contribute to the implementation of the Marketing strategy and plans and will have responsibility for elements of the overall marketing plan.

They will be the first point of contact for day-to-day activities in the marketing team and will be responsible for allocating higher levels of work to the management team. They work within agreed budgets and available resources. They may occasionally be responsible for decision making on smaller areas of campaigns, but more often will support or influence the decisions of others.

Delivery model and duration:
Training is delivered in the workplace with a mixture of face to face and remote sessions.

Duration: 18 months practical period, plus 5 months End Point Assessment

Ideal for:
• Marketing Assistant
• Digital Marketing Assistant
• Marketing Administrator
• Social Media Assistant

Multi- Channel Marketer Level 3 Standard
This apprenticeship is designed to meet the requirements for registration as an Affiliate Member with the Chartered Institute of Marketing (CIM)

Benefits for learners:
• Receive training from marketing experts with years of industry experience
• Build a strong foundation for a career in marketing
• Become a member of the Chartered Institute of Marketing (CIM)
• Professional recognition with the Digital Marketing Institute (DMI) and the Data Marketing Association (DMA)

Functional Skills English and maths level 2

Benefits to business:

  • Develop the skills your business needs
  • Get qualified and motivated staff
  • Future proof your business
  • Professional qualifications for your staff


End Point Assessment:
The End Point Assessment will test the entire Standard, and be undertaken as follows:

  • A project report of a defined piece of work that has a real business application and benefit with presentation and questioning
  • Presentation of KSB`s not met within project report and questioning
  • 60-minute Interview underpinned by portfolio of evidence


Duties developed during the apprenticeship will include:

  • Contribute to the marketing plan, delivery or evaluation of strategic marketing activity through the creation of written planning and evaluation documents and presentations, e.g., marketing campaign, market and customer intelligence research, communicate and present to stakeholders, agencies and internal teams.
  • Use appropriate primary and/or secondary research methods including survey tools, key word research tools and desktop research to gather marketing insight or evaluation.
  • Use research data to inform marketing decisions, targeting, planning, delivery.
  • Source, create and edit content in collaboration with colleagues for appropriate marketing channels, such as website, email, social media, sales materials, affiliate marketing or event displays, ensuring that brand guidelines are met to achieve marketing objectives.
  • Support and manage the cataloguing of offline and digital marketing materials and assets in line with marketing regulations and legislation including sustainability of hard copy and digital campaigns, e.g., storage and organisation of marketing materials, administering creative asset management systems, recycling/circular economy/energy consumption.
  • Publish, monitor and respond to editorial, creative or video content via website, social media/video sharing platforms, offline platforms.
  • Support the administration of marketing activities, e.g., organise a webinar or online/offline event; run an email campaign, run a pay per click (PPC) campaign, support press, advertising and PR activity, and partner marketing activity.
  • Contribute to the monitoring of marketing expenditure and activities to a specified budget and plan in line with company processes.
  • Use the organisation`s customer relationship management system to maintain accurate customer data and relationships are managed in the pursuit of marketing goals.
  • Identify and use relevant/emerging trends, solutions and technologies to implement effective marketing activities.
  • Monitor, optimise, analyse and evaluate marketing campaigns and channels in order to deliver on marketing objectives for the organisation and/or clients, measuring marketing delivery effectiveness.
  • GCSE in English and Maths  grades 9 - 4 or A*- C

  • Completers may want to progress to Marketing Executive Standard Level 4

Shortlist and Apply

If you would like to apply for this course, please add it to your shortlist. You may then add further courses to your shortlist or continue to complete your application.

Shortlist and Apply
Multi-Channel Marketer Apprenticeship

What You Will Pay

Please contact Student Services on 0345 155 2020 for pricing information.

Studying for a business qualification gives you transferable skills that are desired by many industries and professions. You can go on to train as an accountant, manager, marketer, events coordinator or business administrator, and even develop the crucial skills needed to run your own business.

You’ll find that our range of business pathways allow you to explore and learn about a variety of business skills, before choosing a specialist area to suit your interests and future career goals. If you’re interested in events management, human resources, management, marketing, retail or social media, we have a business pathway to suit.

Gloucestershire College is connected to a number of businesses and throughout the year you will get the chance to see how real businesses operate. Previous work-related activities have included trips to Amazon and Sky headquarters and business planning with RBS.

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Ben Leighton

The business course is very versatile so it can help with lots of job options after college. My dream career is something in finance, maybe a Chartered Accountant, so everything I’m learning now on my course about Business will help me to reach that goal. I would encourage everyone who’s thinking of applying to GC to just do it, it’s been the best decision for me and I’m looking forward to what comes next in my education and career.“

Ben Leighton

Level 3 – Business

Forest of Dean Campus
Louis Giles

I’m not sure what sort of career I want after the course yet but the college offers lots of career advice and guidance to help me. I applied for Gloucestershire College because there is better transport links and access for me and my wheelchair. I also thought the new campus looked really cool. I chose to study Business as my sister did the course previously and said it was really good, helping her get a job now. The course is very flexible and not too many hours a week so I can do other things like work experience around it.

Louis Giles

Level 3 – Business

Forest of Dean Campus
Ryan Davis

I would tell someone who is thinking of applying to the College to go for it as it will open doors to lots of great opportunities. When I finish the course I want to go to University – with Oxford as my first choice. I wanted to study at Gloucestershire College because of the new facilities and new Forest of Dean campus, I think it looks really impressive. I am studying Business as I think it will lead me to a lot of other new career opportunities."

Ryan Davis

Level 3 – Business

Forest of Dean Campus

Proud To Be Working With

anderson recruitment
cj hole logo
hazelwoods logo
insurance and mortgage services ltd
joedan group
mira showers logo
paish tooth logo
superdry logo
truly tailored recruitment logo
typecraft logo
whitley stimpson logo
worktop express logo

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Next Steps

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