Multi-Channel Marketer Apprenticeship

Benefits to business:

• Develop the skills your business needs
• Get qualified and motivated staff
• Future proof your business
• Professional qualifications for your staff

End Point Assessment:
The End Point Assessment will test the entire Standard, and be undertaken as follows:

• A project report of a defined piece of work that has a real business application and benefit with presentation and questioning
• Presentation of KSB`s not met within project report and questioning
• 60-minute Interview underpinned by portfolio of evidence

Duties developed during the apprenticeship will include:

• Contribute to the marketing plan, delivery or evaluation of strategic marketing activity through the creation of written planning and evaluation documents and presentations, e.g., marketing campaign, market and customer intelligence research, communicate and present to stakeholders, agencies and internal teams.
• Use appropriate primary and/or secondary research methods including survey tools, key word research tools and desktop research to gather marketing insight or evaluation.
• Use research data to inform marketing decisions, targeting, planning, delivery.
• Source, create and edit content in collaboration with colleagues for appropriate marketing channels, such as website, email, social media, sales materials, affiliate marketing or event displays, ensuring that brand guidelines are met to achieve marketing objectives.
• Support and manage the cataloguing of offline and digital marketing materials and assets in line with marketing regulations and legislation including sustainability of hard copy and digital campaigns, e.g., storage and organisation of marketing materials, administering creative asset management systems, recycling/circular economy/energy consumption.
• Publish, monitor and respond to editorial, creative or video content via website, social media/video sharing platforms, offline platforms.
• Support the administration of marketing activities, e.g., organise a webinar or online/offline event; run an email campaign, run a pay per click (PPC) campaign, support press, advertising and PR activity, and partner marketing activity.
• Contribute to the monitoring of marketing expenditure and activities to a specified budget and plan in line with company processes.
• Use the organisation`s customer relationship management system to maintain accurate customer data and relationships are managed in the pursuit of marketing goals.
• Identify and use relevant/emerging trends, solutions and technologies to implement effective marketing activities.
• Monitor, optimise, analyse and evaluate marketing campaigns and channels in order to deliver on marketing objectives for the organisation and/or clients, measuring marketing delivery effectiveness.