Steps to Setting Up Your Own Business

This course highlights some of the key issues that need to be considered when you set out to run your own business. Considerations from marketing and sales to finance and legal requirements will be discussed together with the psychology and motivation behind starting up your own business.

Topics covered will include:

Setting up a business plan, be able to construct, prepare and present (please see entry requirements)

• Calculating start-up costs
• Gain an initial understanding of the financial needs, legal requirements and insurance needed for a small business.
• Learn the key steps you will need to consider when planning, and creating your business to increase your chances of success and minimise risk.
• Understand how to market and advertise your business, identifying competition, setting pricing and branding strategies.
• Customer service - plan how to provide for the individual needs of customers and prepare for obstacles and opportunities that will arise in your venture
• Networking and public relations
• Using social media to your advantage
• Remaining positive and motivated

The course will suit participants who have recently started their own business venture. For those still in the planning stage it would be useful if you could carry out a small amount of research prior to the start of the course to create a business idea.