Digital Marketing
Level 2Course Overview
Part Time
Certificate
Certificate
This FREE on-line Level 2 Digital Marketing qualification is ideal for those who wish to develop their knowledge and understanding of Digital Marketing. The programme is designed for those who desire to form a foundation due to little or no previous digital marketing experience.
Learn the basics of marketing strategy including social media, Email and SEO (Search Engine Optimisation) as part of marketing campaigns.
Unit 1: Social Media for Business
- Section 1: Understanding the range of social media platforms available for use by business
- Section 2: Knowing how to use social media platforms to engage an audience
- Section 3: Understanding the role of social media in building brand reputation
Unit 2: Email as a Promotional Tool for Business
- Section 1: Understanding how email campaigns can help businesses reach and engage their audience
- Section 2: Planning an email campaign
- Section 3: Understanding the role of data protection regulations when implementing email campaigns
Unit 3: Digital Marketing Review
- Section 1: Understanding the role of digital marketing
- Section 2: Knowing how to review the effectiveness of digital marketing
- Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews
Unit 4: Understanding Search Engine Optimisation for Business
- Section 1: Understanding the principles of Search Engine Optimisation (SEO)
- Section 2: Knowing how Search Engine Optimisation benefits business
- Section 3: Knowing how to use Search Engine Optimisation to benefit a business
Unit 5: Digital Marketing for Business
- Section 1: Understanding the role of digital marketing in business
- Section 2: Understanding how digital promotion is achieved
- Section 3: Producing a plan to promote a business through digital channels
- Section 4: Knowing how to use online presence to raise funds and cut costs
Approximate Course Duration – 8 - 12 weeks (based on an average of 10-15 hours of self study per week)
Please note that whilst our online courses are designed to be accessed at a time and a study pace to suit you and your existing commitments there are pre-set deadlines in place to ensure timely completion.
This qualification can be completed on either a desk top or mobile phone. There are no specific software requirements needed apart from a stable internet connection.
On successful completion you will receive an E-certificate.
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This course is aimed at those 19 years (as at 31st of the academic year you are applying for) and over.
When applying for one of our free courses you will be asked to supply a copy of your ID, which can be either a passport, driving licence, birth certificate or national identity card. If you were born outside the EU, you must have proof of residency status and you will need to provide a copy for our records. If you have declared you are in receipt of benefits or low wage you will also need to provide us with evidence of this.
Please note whilst there is no limit to the number of free courses you can complete, you can only study one free course at a time.
In some instances fully funded applications are subject to postcode eligibility or prior attainment.
Shortlist and Apply
If you would like to apply for this course, please add it to your shortlist. You may then add further courses to your shortlist or continue to complete your application.
Studying for a business qualification gives you transferable skills that are desired by many industries and professions. You can go on to train as an accountant, manager, marketer, events coordinator or business administrator, and even develop the crucial skills needed to run your own business.
You’ll find that our range of business pathways allow you to explore and learn about a variety of business skills, before choosing a specialist area to suit your interests and future career goals. If you’re interested in events management, human resources, management, marketing, retail or social media, we have a business pathway to suit.
Gloucestershire College is connected to a number of businesses and throughout the year you will get the chance to see how real businesses operate. Previous work-related activities have included trips to Amazon and Sky headquarters and business planning with RBS.
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Check the progress of your application and find out everything you need to know about the application and enrolment process at GC.