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New digital marketing qualification to support your business

18 December 2017

 

Gloucestershire College has launched a new Digital Marketer Level 3 apprenticeship programme, which allows apprentices to achieve the CIM Award in Marketing L3 and BSC Coding and Logic whilst gaining hands-on experience in a marketing role.

The rise of digital marketing

In the internet era where everything is digitalised, we have witnessed exponential growth for digital marketing function. Online marketing has risen to equal offline; both are now integral for raising and maintaining brand awareness as well as delivering marketing campaigns. When working well together, integrated marketing communications ensure that your business achieves the strongest message and reach.

Digital marketing allows your business to target mobile customers which are growing in numbers daily. More visitors to your website and social channels means more Return On Investment (ROI), as your business is able to access more people. Digital marketing also allows you to utilise various ways to use content effectively, whilst optimising your brand strategy.

Social media and digital marketing functions have quickly become an integral part of business as consumers turn to the internet for information and insight. Keep your business at the forefront of all things digital in this evolving environment with a programme that combines professional training with hands-on experience.

This new apprenticeship Standard will allow apprentices to develop their skills in communications, research, customer service, analytics, social media strategy, coding, metrics, mobile apps and Pay-Per-Click. The new Standard will allow apprentices to use online and social media platforms to design, build and implement campaigns and drive customer sales.   

Benefits to your business

This new apprenticeship will inject a fresh perspective to new technologies into your company; learners can use their understanding of digital platforms to help convert followers to leads.

There is a growing skills gap in the digital sector, which has seen significant growth and is set for more over the coming years; investment in digital apprenticeships can bridge the digital skills gap.  

This new qualification is suitable for new and existing staff members; you can recruit new talent with the free GC Recruitment Service, or enrol existing staff members to upskill your current workforce.

Upon completion of the programme, apprentices can register to join as an Affiliate (professional) member of the CIM and as an Associate member of BCS.  

Arrange your free consultation

Digital Marketer Level 3 apprenticeship will start in February 2018.

To find out more, email business.hub@gloscol.ac.uk or call 01452 563403 to arrange your free consultation.

Why Gloucestershire College?

We have a lot of experience offering Apprenticeships and work-related training. We have industry-standard facilities and experienced teaching staff which provide the ideal complement to work-based learning.

We are here to help

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