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Digital Marketing

Digital Marketing

Level 2
Online

Course Overview

Part Time
Certificate

This FREE on-line Level 2 Digital Marketing qualification is ideal for those who wish to develop their knowledge and understanding of Digital Marketing. The programme is designed for those who desire to form a foundation due to little or no previous digital marketing experience.

Learn the basics of marketing strategy including social media, Email and SEO (Search Engine Optimisation) as part of marketing campaigns.

Unit 1: Social Media for Business

  • Section 1: Understanding the range of social media platforms available for use by business
  • Section 2: Knowing how to use social media platforms to engage an audience
  • Section 3: Understanding the role of social media in building brand reputation

Unit 2: Email as a Promotional Tool for Business

  • Section 1: Understanding how email campaigns can help businesses reach and engage their audience
  • Section 2: Planning an email campaign
  • Section 3: Understanding the role of data protection regulations when implementing email campaigns

Unit 3: Digital Marketing Review

  • Section 1: Understanding the role of digital marketing
  • Section 2: Knowing how to review the effectiveness of digital marketing
  • Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews

Unit 4: Understanding Search Engine Optimisation for Business

  • Section 1: Understanding the principles of Search Engine Optimisation (SEO)
  • Section 2: Knowing how Search Engine Optimisation benefits business
  • Section 3: Knowing how to use Search Engine Optimisation to benefit a business

Unit 5: Digital Marketing for Business

  • Section 1: Understanding the role of digital marketing in business
  • Section 2: Understanding how digital promotion is achieved
  • Section 3: Producing a plan to promote a business through digital channels
  • Section 4: Knowing how to use online presence to raise funds and cut costs

Approximate Course Duration – 8 - 12 weeks (based on an average of 10-15 hours of self study per week)

This qualification can be completed on either a desk top or mobile phone.  There are no specific software requirements needed apart from a stable internet connection.

On successful completion you will receive an E-certificate.

  • This course is aimed at those 19 years (as at 31st of the academic year you are applying for) and over.

    When applying for one of our free courses you will be asked to supply a copy of your ID, which can be either a passport, driving licence, birth certificate or national identity card. If you were born outside the EU, you must have proof of residency status and you will need to provide a copy for our records. If you have declared you are in receipt of benefits or low wage you will also need to provide us with evidence of this.

    Please note whilst there is no limit to the number of free courses you can complete, you can only study one free course at a time.

    In some instances fully funded applications are subject to postcode eligibility or prior attainment.

Shortlist and Apply

If you would like to apply for this course, please add it to your shortlist. You may then add further courses to your shortlist or continue to complete your application.

Shortlist and Apply
Digital Marketing

What You Will Pay

Our departments are the training ground for generations of artists, writers, police officers, athletes and other amazing people!

British and European Union students

Age: 16-18

You will pay

£0

for your course

Your course could be free of charge as you may be eligible for financial support to help pay your tuition fees, travel, exams, materials or childcare.

When you enrol you’ll need to pay any course fees for the first year, which you can do by direct debit, cash, debit card or credit card.

Please contact us for more information.

0345 155 2020

British and European Union students

Age: 19+

Costs start at

£0

for your course

Your course could be free of charge as you may be eligible for financial support to help pay your tuition fees, travel, exams, materials or childcare.

When you enrol you’ll need to pay any course fees for the first year, which you can do by direct debit, cash, debit card or credit card.

Please contact us for more information.

0345 155 2020

If you would like to apply for this course, please add it to your shortlist. You may then add further courses to your shortlist or continue to complete your application.

Shortlist and Apply

Overseas students

Please contact us to discuss your fees for this course

0345 155 2020

Studying for a business qualification gives you transferable skills that are desired by many industries and professions. You can go on to train as an accountant, manager, marketer, events coordinator or business administrator, and even develop the crucial skills needed to run your own business.

You’ll find that our range of business pathways allow you to explore and learn about a variety of business skills, before choosing a specialist area to suit your interests and future career goals. If you’re interested in events management, human resources, management, marketing, retail or social media, we have a business pathway to suit.

Gloucestershire College is connected to a number of businesses and throughout the year you will get the chance to see how real businesses operate. Previous work-related activities have included trips to Amazon and Sky headquarters and business planning with RBS.

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Ben Leighton

The business course is very versatile so it can help with lots of job options after college. My dream career is something in finance, maybe a Chartered Accountant, so everything I’m learning now on my course about Business will help me to reach that goal. I would encourage everyone who’s thinking of applying to GC to just do it, it’s been the best decision for me and I’m looking forward to what comes next in my education and career.“

Ben Leighton

Level 3 – Business

Forest of Dean Campus
Louis Giles

I’m not sure what sort of career I want after the course yet but the college offers lots of career advice and guidance to help me. I applied for Gloucestershire College because there is better transport links and access for me and my wheelchair. I also thought the new campus looked really cool. I chose to study Business as my sister did the course previously and said it was really good, helping her get a job now. The course is very flexible and not too many hours a week so I can do other things like work experience around it.

Louis Giles

Level 3 – Business

Forest of Dean Campus
Ryan Davis

I would tell someone who is thinking of applying to the College to go for it as it will open doors to lots of great opportunities. When I finish the course I want to go to University – with Oxford as my first choice. I wanted to study at Gloucestershire College because of the new facilities and new Forest of Dean campus, I think it looks really impressive. I am studying Business as I think it will lead me to a lot of other new career opportunities."

Ryan Davis

Level 3 – Business

Forest of Dean Campus

Proud To Be Working With

anderson recruitment
baldwins-company
cheltenham-tax-accountants
cj hole logo
hazelwoods logo
insurance and mortgage services ltd
joedan group
mira showers logo
paish tooth logo
superdry logo
truly tailored recruitment logo
typecraft logo
whitley stimpson logo
worktop express logo

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