NAW 2017 - Marketing Apprentice Case Study: Caitlin
To celebrate National Apprenticeship Week 2017 we’re catching up with current and former GC apprentices, who are building their careers, by learning while they earn or have progressed on from their apprenticeship.
In this instalment we hear from former marketing apprentice Caitlin Harvey, who recently completed her apprenticeship with Everyclick ltd and is now employed as a Social Media and Marketing Assistant by the company.
- What did you do before becoming an apprentice?
Before becoming an apprentice I went to Bournside Sixth Form and studied Media, Business, Photography and Food Technology.
- What did you complete your apprenticeship in and with which company?
I completed my apprenticeship with a company called Everyclick ltd.
- What made you choose to do an apprenticeship?
I chose an apprenticeship because I didn’t think university was right for me and I wanted to get straight in with learning while on the job. It was a challenge at first because you do have to juggle both sides, but I found the company and the college really supported me.
- How long were you an apprentice for?
I was an apprentice for 13 months.
- Tell us a bit about what your role as an apprentice involved.
Within my role at Everyclick I created a lot of blogs to improve my content writing skills, I also managed a lot of what happened on the social media accounts and helped with my Photoshop skills for our email marketing campaigns.
- What was your favourite thing about the apprenticeship?
I think my favourite part of being an apprentice was having that on-going support at college and at work, I always felt I had a range of guidance when doing my assessments.
- What did you go on to do after completing your apprenticeship?
I stayed with Everyclick ltd as they have taken me on as a full time Social Media and Marketing assistant.
- How did your time as an apprentice benefit or influence your career?
It has influenced my career path because you don’t need to go to University to get a career, you can do exactly what I’ve done and still develop and be recognised within the industry.
- Would you recommend doing an apprenticeship in your industry?
If you want to get into marketing…I would 110% recommend doing an apprenticeship to get you through the door, as it shows bosses that you’re keen and willing to develop on the job.
10. What are you doing now?
I am starting a new course while I am still working with Everyclick ltd which is online and allows me to dig further into marketing sector.
- Is there anything else you’d like to add?
I’d like to thank Michael Prior (my tutor at GC) who helped and supported me and the rest of the class throughout our time at the college.
If you're interested in following in Caitlin's footsteps, check out our latest apprenticeship vacancies here.